The top-rated show on the channel has a rating of 2.8 TVM, followed by Savdhan India at 2.6 TVM. During the Indian Premier League (IPL), most channels, including Hindi GECs, stay away from big-ticket innovations. The channel has made a conscious effort to introduce one new show every three to four months, if not more.
Barring the mythological saga Mahadev, Life OK has no show on air that has been on since its launch. The channel has managed to stay away from soaps on kitchen politics and has been refreshing its content to reduce dependence on any one show for ratings. Outstripping the GEC from Viacom18, Colors, Life OK garnered a television viewership in million (TVM) of 365 - a rise of 33 TVM from the previous week.Įven if Life OK loses its third spot with fresh ratings, due on Thursday, it has managed to maintain a healthy margin over its competitor, Sab TV, for the past six weeks. Star India's second general entertainment channel (GEC) Life OK broke into the top-three in the category in week 22 (May 25-31), according to TAM ratings.
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